I. Purpose of the Event
Commissioned by the Department of Commerce, Ministry of Economic Affairs, and promoted by the Commerce Development Research Institute, the event showcases the distinctive features and cultural heritage of Taiwan’s local districts under the “Main Street Branding” initiative. It aims to raise public awareness and encourage immersive experiences and community participation. A call for submissions of visual and short video works invites creative storytelling through new media to capture each district’s highlights. The event strengthens regional vitality, enhances the brand value of main streets, and supports cultural preservation and the sustainable development of local culture and service industries.
II. Event Details
Invite participants from local and abroad to creatively showcase the unique characteristics of the street. The " Main Street Branding ~ iReels! Visual Content and Short Video Submissions" event encourages participants to present their creations through visual content or short videos. Participants can share their creations publicly on their personal social media platforms and complete the registration form to join the selection. Outstanding submissions will have a chance to win exciting prizes and shine as tomorrow’s star.
• Submission Period：
From the announcement date until noon on October 31, 2025 (Friday)
• Target Participants：
The call is open to individuals who have creative ideas or filming concepts related to the “Main Street Branding” initiative. Applicants of all nationalities are welcome. Participants under the age of 18 must obtain the consent of their legal guardian.
III. Submission Categories
• Visual Content Category
• Short Video Category – Taiwanese participants
• Short Video Category – Foreign participants
Each participant may submit up to two entries, one for the Visual Content group and one for either Short Video group. Separate registration forms must be filled out for each category. Only the latest submission will be considered if multiple entries are submitted.
IV. Registration
Registration Link：https://lihi.cc/nLr40
Participants must complete the form and upload their work. Confirmation email will be sent upon successful registration.
For team entries, one representative must register and serve as the contact person.
⚠️For detailed competition content and regulations, please see the attachment
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