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[Special Seminar] From Innovative Ideas to Entrepreneurship Part 2: Marketing and distribution channel (Monday, November 16, 2015)
Posted  2015/11/11
By   International Master Degree Program in Food Science
Contact  Miss Chen (ext.6393;
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Topic: "From Innovative Ideas to Entrepreneurship"

Date: Monday, November 16, 2015
Time: 1:30 PM ~ 4:30PM
Content: Marketing and distribution channel
Location: Room IC304, 3rd Floor, International College Building

Speaker: Dr. Szu-Sung Yang
* US, Altria (parent company of Philip Morris, Kraft, Nabisco): Head of Technology, Manufacturing processes, Product development, Market research, etc. (21 years)
* Switzerland, PMI Engineering S. A.: Principal of global services on cost analysis, technology implementation, productivity optimization, etc. (4+ years)
* Service Corp of Retired Executives (sponsored by US Commerce Department): Certified mentor for small business and start-up.

Date: Monday, November 23, 2015
Time: 1:30 PM ~ 4:30PM
Content: Financial planning and analysis

Date: Monday, November 30, 2015
Time: 1:30 PM ~ 4:30PM
Content: Operations and management

To be successful in building a business or managing an existing one takes more than just ideas and enthusiasm. Ideas have to be evaluated vigorously against reality; (1) Are these ideas feasible in both technology and cost for commercialization? (2) If commercialized into products, do they provide real value to customers? (3) It also necessary to have a good plan and a structure with which you will take your products/services to the market and make a profit. While preparing a good plan takes effort, the planning process help in researching and rethinking through your business in a systematic way which involves important aspects of a business including targeted customers, market research, competitive analysis, channels to reach customers, production plan, management team, finance package, etc. The goal of this course is to provide tools and knowledge for better preparation in pursuing your dream business with successful results.

Organizer: International Master's degree program in Food Science, NPUST

Contact info: Miss Chen (ext.6393;

           Link :
關鍵字: From Innovative Ideas to Entrepreneurship , Speech

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